Thoughtful explanation of Facebook’s new Privacy settings by TechCrunch:
http://www.techcrunch.com/2009/12/09/facebook-privacy/
There is inevitable transition between ideal customer experiences and profitable business models. Business' get off the ground by executing their idea to within an inch of its life in hopes that it will succeed. At some point they need to make money, and that’s when the compromises arise. I don’t hold it against them, actually I resent the people who do. It’s inevitable, and I just hope they will do it well, in a way that respects people’s experience and emotions.
Classic example, but Google did it well. They introduced ads that clearly weren’t primarily the best interests of the user, made billions of dollars as a result, and I don’t mind one bit. Win-win.
Facebook clearly is taking a gamble. They know their content is worth a Google or more in revenue, but they know once the party is over – it’s really over. Ala Friendster. They need people to keep sharing - and feel comfortable – while also allowing them to share that content with the world. So as the article points out, the days of Facebook being a “private” social network are over. At least entirely.
That said, 80% of people probably won’t take notice or change their settings. As a result some people will be upset, others will leave, and most will never notice. Although I wonder if a decrease in privacy will lead to a lesser user experience. I'm imagining that slowly, almost imperceptibly, we all begin to share less because we're not sure who these "Everyone" people are, which leads to less interesting content across the site, and a duller user experience overall. Or it just becomes a shouting ground for exhibitionists - re: MySpace.
Anyways – this is a big deal, Social Networks are growing up. Long live the good old days when we were all drunk college kids who didn’t care about getting a job.